Starting a new business can be quite challenging. And, if you are responsible for various departments in the business, including marketing, it can be quite daunting. Self-storage businesses are somewhat unique in comparison to other businesses as they have a very unique target market. As a result, the marketing tactics you’ll use will have to differ as well.
So, we thought we would take a look at what you can do to market your self-storage business. whether you offer self storage Toronto-based units or operate in other areas, here are four tips to help you improve your marketing efforts.
Make Use of Automation Tools
Although many businesses are hesitant to invest in any automation tools, the ROI on most of them is quite high. The fact of the matter is that you are able to get your processes right from the outset and then automate them to move on to other tasks. Automation will streamline the process, make it quicker and more efficient, and usually eradicate any errors or mistakes that might pop up.
Most of the tools are usually somewhat affordable and offer a ton of features that can be tailored to your business. There is also a huge range of tools to choose from which can include anything from social media management to email creation and sending among others.
Social media tools, for instance, can be really effective as they can really streamline all of your social media marketing efforts. So, if you are trying to grow the number of Instagram followers, for example, then you should look at various Instagram growth tools that focus on organic growth to find the best one for you.
Target Your Specific Audience With the Right Content
One of the most important aspects that numerous companies miss out on is actually getting to know their audience. If you do not have a solid grasp of who your audience is and what they want, how can you actually market to them? First, you will need to have the basic demographics in mind to be able to market to them; their location, price points, and basic customer profiles are a great start.
From there, you will want to start creating content specifically for them. This is where keyword research and the savvy use of these keywords in your content come into play.
If you are a Canadian self-storage business, for example, you will want to pop up organically in search when your audience is looking for one. So, you will want to include keywords in your marketing campaigns in order to be top of the search results.
It will be totally worth your while putting money behind words like “self-storage business in Canada” or similar. In saying that, you also want these, and similar words to pop up in content on your website, across your social media channels, and in your blog posts. Keep in mind that keywords can be written in short- or long-tail format, and you can usually include them in simple, easy-to-read copy.
Create Content Your Audience Will Actually Enjoy
Right, so now you know who you are targeting, and the right keywords will get you in front of your audience. But how do you practically implement this and actually get your audience to read and convert? The trick to great content is making it educational, informative, and entertaining.
It is one thing to advertise to your audience but it is another thing to give them information that they can actually use. Think about it: if you come across an ad that is pure advertising, are you more or less likely to click on it than on content that can actually make your life easier? Let’s delve into this further.
Start with a blog. You will want to have several blog posts on your site that provide your audience with useful tips and information that they can use. Think of topics like “4 Ways to Plan a Move” or “Six Ways to Save Money When You Travel”, and then include your services and an appealing CTA to your site. Topics are endless and you are able to market that across all of your channels to your audience.
Don’t Forget Your SEO
We have mentioned keywords and keyword research and why they are important. But let’s take a closer look at your technical SEO aspects. First, you will want a platform on your site to help you strengthen your SEO. Tools such as RankMath and Yoast will help you ensure that your meta descriptions, titles, keywords, and URLs are all correct and SEO optimized.
You will want to keep doing your SEO audits and checking what needs to be updated and upgraded on your site. Remember, SEO is an ongoing process. So keep adding content, keep those keywords coming in, and keep updating your pages when you can so Google can keep scraping and re-ranking you.
The Bottom Line
Marketing is an ongoing process. You will want to keep content going out at all times. So you will want to keep updating your social media, getting targeted, paid ads, and working on your SEO. Keep experimenting, testing, and monitoring everything that you are doing. That way you can adjust, or keep doing what is working.