eSports, TikTok, Facebook, and Instagram will be the next battlegrounds for businesses since traditional advertising methods such as television commercials are being replaced by social media platforms like these. Consumers are already dubbing 2022 a “digital year,” so they will be keeping an eye on what products have the most chance of success in the year ahead.
Voice Search
With almost every app having a “Voice Search” capability, voice search was viewed as one of the fastest-growing techniques of searching the internet. Sales rose by a record-breaking 150 million copies. We believe that voice search will continue to grow and improve over the coming several years.
Nearly 71% of consumers prefer voice search over typing, and the business is expected to hit $40 billion in revenue by 2024. It seems like a lot, don’t you think? Some variables restrict the accuracy of the application, even with Google’s 95 percent accuracy rate. Despite this, there is still potential for improvement.
Online Games
In some form or another, online gaming has changed how we spend our time online. Today, we have hundreds of online gaming companies vying for our business, with the biggest platforms dominating the online esports and cloud gaming scene.
Digital Payment
In the pre-pandemic age, the most dependable mode of payment was undoubtedly the exchange of products and money between individuals. When it comes to online payment programs like PayPal, we’ve witnessed a 31% rise in the number of transactions and payments since Covid. PayPal, Venmo, and Zelle aren’t the only payment applications to achieve new heights in the last year. There is still a preference for internet payment methods over the traditional hand-to-hand transaction even though the spread rate of covid has decreased and vaccinations are available.
eSports
eSports is a multi-billion dollar business that is now one of the fastest-growing gaming platforms. Revenues are forecasted to dip to $1.1 billion by the end of 2021, with 474 million active users. Even though it is still in its infancy, one can only imagine what it will be like when it reaches its pinnacle, when an industry in its infancy has grown to be a multibillion-dollar enterprise. Because of the pandemic and other factors, it is possible that eSports may reach new heights in 2022.
Short Videos
According to a number of studies, TikTok was the most popular app in 2021, with about 586 million downloads. While TikTok is now the market leader in the short-form video business, Instagram Reels aren’t too far behind. In comparison to a standard video, these reels get 22% more attention. YouTube Shorts, a new platform for watching and creating short videos, will be launched in 2020. So in 2022, companies who take advantage of this trend will undoubtedly triumph.
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