Tips for Naming your Canadian Business 

Icy Canada Team
Icy Canada TeamNovember 9, 2021
Updated 2023/08/31 at 6:25 AM
Naming your business
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If you are about to start a Canadian business, an important part will be to find a strong and catchy name that will help your business stand out. This can be not easy, but you can collect some tips for finding the right name for your business in this article.

It is important to make your business stand out. The name is the first thing people encounter, and therefore it is important to make sure that you find a name that can attract customers. It is hard to balance the catchy, special, and understandable name. Even though it is not necessarily simple, it can be done with the right tactics.


Get to know the market

Before deciding on a name, you should gain some knowledge of the market you are embarking on. You could investigate other businesses that offer the same service or product as you. How have they managed to create success, and what could maybe be improved? You will be competing against these other businesses, and even though you have a small business, you will still be able to compete with the big competitors

It is always a good strategy to learn from other businesses and know what kind of impression they leave. Is there a certain tendency in the names that dominate in your field of business? Mostly it is important to get to know what names are already taken so you won’t end up being mistaken for another business or brand.


Collect inspiration online 

It can be great to bounce ideas back and forth in naming your business, but it is not as easy if you are working alone. So, to get some inspiration to name your business, you can use an online name generator like Through this service, you will be presented to a variety of different business names. The names are generated based on keywords that you will use to describe your business. This will establish a connection between your business idea and the names generated. This way, the name will help communicate the vision of your business which is a great way to stand out in the competitive field of Canadian businesses

Test the names 

To know how they appear to potential customers, you should collect the names you like the best and test them on a small group of people. It could be a collection of friends or someone in your work-related network. It is always a good idea to get different reactions to the names you consider as the name should attract the attention of a wide variety of people. You will need to know what kind of association the names awaken in others. You might have a special feeling about a certain name as it brings a lot of great associations to you, it is not necessarily the same for others which are quite important to keep in mind.

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