Traveling to gamble was something that many countries didn’t want to be involved in a couple of decades ago. However, as the money involved in the sector continues to skyrocket, more and more places are trying to get a slice of the pie. The US and Canada are perfect examples because only Las Vegas and Atlantic City had historical wagering bases before the turn of the millennium.
Today, gambling is becoming a significant part of the North American landscape, with the likes of Pennsylvania and Montreal rapidly expanding their infrastructures. But the reason for the expansion is more than the resources. Cash is king, but there are even better grounds to jump on the bandwagon.
There aren’t many activities that transcend customs around the world. Indeed, wagering didn’t fall into the category for centuries because it was divisive, depending on where you lived. This has changed dramatically in the last two decades, with betting now widely accepted in regions where you wouldn’t assume it was welcome.
In the Middle East, for example, many countries topped the gaming markets in terms of revenues by 2017. Saudi Arabia generated over £460 million by April of that year, with Iran, the UAE, and Qatar following suit. What’s telling is that the trend hasn’t stopped four years later, as Saudi Arabia is using gambling as part of its strategy to attract tourists when it opens its borders to people who aren’t residents or citizens. Then some nations are becoming powerhouses, such as Canada. In the Great White North, people who never used to like to bet are now embracing the hobby to the point where the Canadian gambling sector is worth £10.45 billion.
In short, attitudes are starting to merge into one, making it logical for areas that never bothered with the industry to dip their toes in the lucrative waters.
The Introduction of Online Gambling
One of the main reasons why people are engaging with gambling, and why countries don’t have to worry about a backlash from the public, is the accessibility of wagering in the modern world. After all, 2 billion of the world’s total population has gambled at some point in their lives, which is the equivalent of around 25% of people.
This has led to a change in attitudes that has allowed nations to invest in the industry and use it to their advantage. It’s also highlighted why people are happy to use wagering facilities to relax and have fun stress, two features of gambling that are scientifically proven. With wagering facilities secure, and transaction methods varied, there is trust among online players that helps land-based establishments. Another element of the iGaming sector that shouldn’t be understated is the industry’s emphasis on themes and life-like experiences.
Games are developed with traveling properties that appeal to users’ sense of wanderlust, and this is evident in online casinos’ libraries. Slot machines leverage themes expertly, with slots like Rainbow Riches using the Irish nature of the title to engage players by using native terms such as “craic” and advertising classic features of Irish life, like the cheeky charm of the people and the country’s myths and folklore. These elements help bring players together to form welcoming and diverse communities, such as those found at Buzz Bingo. Live games add to this by using software that ensures slots and table games are as realistic as possible, making the traveling theme even more powerful.
With online players exposed to different cultures and customs via iGaming, the likelihood is that they will want to take the experience to the next level by absorbing the same sights and sounds in person, which is why gambling-related businesses are popping up around the world.
An Economic Boost
Although it’s hard to collate the impact of gambling on regions, there’s evidence to suggest that the activity does help local economies, which then impacts residents throughout the area. For instance, a US study on employment found that places with casinos had higher rates of employment (8%) and provided better wages.
There wasn’t much on an effect on the competition, either, with national lotteries only losing out by around 2%, which isn’t a considerable impact. It appears that, while there are pitfalls related to opening casinos, there are powerful advantages that enhance life for the people who live within the city and beyond.
When you consider this, it’s a no-brainer for countries such as Canada to invest in the travel gambling sector. After all, it could be the difference between improving the lifestyles of the nation’s residents since building gambling establishments can have a positive effect on an entire region.
Gambling tourism is rising in popularity because it adds to the regions in different ways, three of which manifest themselves in economic boosts, diversified experiences, and evolving attitudes.
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