New Canadian startups have their work cut out for them. Most markets are incredibly competitive, and even those with relatively straightforward niches will need to stand out from the crowd to draw in new customers and successfully reach their expansion goals.
So, what can Canadian startups do to stand out? Let’s break down a few major ways your startup can attract new customers and dominate your niche now.
Craft a Perfect Website
Any new business needs to have a killer website. Websites are more than just places for people to find your contact information. They can serve as eCommerce stores, brand awareness platforms, communication centres, and more.
This is especially true if you have an online business primarily. If your startup is online-only, then your website is akin to your digital storefront. It has to be perfect for people to stick around and buy something.
It’s also important to create your website with your target customers or local demographics in mind. You want your website to appeal to the people you hope will come to your startup and spend their money, not appeal to the entire market (which is impossible).
For example, if you’re looking for someone to finish your website design in Canada, try to find a local agency that better understands your local demographic’s needs and aesthetic tastes. Your website will see much more success if it is made by people who understand your target audience’s needs and likes than if you hire a distant web design agency that doesn’t understand your local demographics.
Master Your Brand’s First Impression
There are tons of startups that never really get off the ground. It’s not due to a lack of trying. It’s because those startups don’t make a big enough first impression on their consumers. So they fade into the background and never reach true profitability.
To ensure this doesn’t happen to your startup, ensure that you work hard on your brand’s initial presentation. Every place in your user experience where people might get a first impression – from your website’s landing page to your marketing campaigns – needs to be top-notch to prevent people from not engaging with your brand.
Consider a Mobile App
Mobile apps are another great place to distinguish yourself from the competition. Most Internet traffic these days actually comes from mobile devices. If you can build a mobile app for your brand or service, you’ll be able to reach your target audience much more easily and much more readily than your competitors.
Attract Big Venture Capitalists
Getting some big names to finance your startup can do wonders for PR and, as a bonus, attract additional investors later down the road. It’s a good tactic if your startup will need cash shortly and can’t get government grants.
To this end, be sure that you spread the name of your startup far and wide and put together excellent presentations that demonstrate the viability of your business in the long term.
In the end, your startup will need a lot of luck and effort to be truly successful. But making your startup stand out from its competitors will go a long way toward improving the likelihood of long-term profits, plus prevent your startup from sinking before it can truly take off.