Table of Contents Show
Diving into the dynamic world of US business marketing, we’ve gathered insights from Heads of Marketing and founders to share their best practices. From leveraging social media advertising to encouraging user-generated content, explore the diverse strategies in our comprehensive list of fifteen expert recommendations.
- Leverage Social Media Advertising
- Embrace Brand Authenticity
- Customize Marketing by Region
- Collaborate with Relevant Influencers
- Invest in Video Content Marketing
- Become a Local Community Fixture
- Utilize Google Ads Targeting
- Implement an Affiliate Marketing Program
- Partner with Local Businesses
- Engage in Participatory Brand Storytelling
- Develop a Content Marketing Strategy
- Focus on Local SEO
- Highlight Customer Reviews and Testimonials
- Maintain Consistent Branding
- Encourage User-Generated Content
Leverage Social Media Advertising
Diana Zheng, Head of Marketing, Stallion Express
One of the most important marketing and promotion strategies in the United States is the effective use of social media advertising.
Facebook, Instagram, Twitter, and other social media platforms offer unmatched reach and targeting capabilities. Create eye-catching and engaging ad content that speaks directly to your target audience, and take advantage of the granular targeting options available on these platforms. For example, you can segment users based on demographics, interests, and behavior.
Don’t forget to invest in video content, too. Research shows that video marketing increases engagement rates. Video content is not only more engaging but also conveys your brand’s message more effectively.
I’ve found that strategically placing ads with eye-catching images and relevant videos has been the key to success in the U.S. market. To date, we’ve seen a 30% increase in clicks over static ads.
Embrace Brand Authenticity
Jason Vaught, Director of Content, SmashBrand
Authenticity is more important now than ever before. Every single aspect of your marketing plan should consider how honest and transparent you are being about your brand, services, products, and people.
Prospective customers are smart, and they will run from any brand whose marketing doesn’t make them feel that it’s a company that can be trusted to provide them with a great product or experience, as well as being good for society.
Customize Marketing by Region
Brett Downes, Founder, Haro Helpers
One of the best practices you can have when considering how to market and promote a business in the US is to understand that it is a very big place.
Now, that might sound pretty obvious, but when it comes to marketing, you have to understand that over that vast landscape, every place could need and be interested in something different—start with state lines, and you only have to consider political leanings or economic factors to understand that the way you speak to these segments of your market might be completely different from each other. It’s simply vital to approach each one in a way that works for them.
Does this mean extra work for you? Unfortunately, so… but the impact it could have by taking that extra time to consider the different areas will be monumental, and could be the difference between your success on a countrywide scale.
Collaborate with Relevant Influencers
Faizan Khan, Public Relation and Content Marketing Specialist, Ubuy Australia
I recommend partnering with social media influencers to market a business in the US. TikTok and Instagram Reels are two of the many social media content types that can make your business go viral and become successful in no time! Since they already have a proven record of engaging their audience, you can be confident about finding several new customers through this strategy.
However, there are several nuances attached. You can’t simply collaborate with anyone popular and expect your brand to grow. First, you should shortlist influencers with an audience relevant to your business. Second, you should analyze the past collaborations of those influencers and judge their marketing abilities.
An influencer might be great at engaging their audience, but it might not translate into marketing skills. Finally, your partnership should be genuine to ensure the eventual endorsement isn’t forced or dry. In short, partner with influencers who have the right vibe, and you’ll succeed!
Invest in Video Content Marketing
Daniel Willmott, Founder, Shortformvideo.co
To market any business in the US, my top recommendation is to dive headfirst into video marketing. Americans are big fans of videos, as seen in how they consume movies and TV shows. Whether it’s on social media or websites, using video content is a good way to promote businesses. It’s a super-engaging way to connect with your audience and showcase what makes your business special.
As the owner of a video editing and marketing agency, I highly recommend creating snappy, attention-grabbing clips that tell your brand’s story. Make sure to highlight your products or services and maybe throw in some behind-the-scenes action as well. Keep it fun, relatable, and shareable—that’s the key to video marketing.
Become a Local Community Fixture
Chetan Patil, Owner, Patil Law
Make your company a local legend. Make a name for yourself in your community by creating experiences rather than transactions. Be the friendly face at events, donate to local charities, and become the heart of your community.
Customers don’t just buy when your business is a local love story; they become a part of something special. It’s like writing a story in which everyone has a part to play, and your brand is the hero. So, put down the megaphone, grab a cup of coffee, and let your company be the cozy corner where stories unfold and connections blossom.
Utilize Google Ads Targeting
Tom McCarron, Co-Founder, Algebra Digital
Utilizing Google Ads effectively is a best practice for marketing in the U.S. Its strength lies in its flexibility and advanced targeting capabilities.
Businesses can tailor their campaigns to specific demographics, interests, and even user behaviors, ensuring that their marketing efforts reach the most relevant audience. Google Ads’ adaptability allows businesses to make real-time adjustments based on performance data, allowing them to stay ahead in a competitive landscape.
Implement an Affiliate Marketing Program
Kristel Kongas, CMO, Inboxy OÜ
Affiliate marketing for the win! It is a sustainable process that helps both the business and the people who share the good stuff. Recommendations from their network are generally perceived as more trustworthy by customers, and this is one of the ways affiliate marketing works.
Anyone can do it, whether as a full-time job or a side hustle, and in the comfort of their own home or wherever they are. Having an affiliate marketing program extends your reach to potential customers at no additional, unnecessary cost.
Partner with Local Businesses
Jonathan Merry, Founder, Moneyzine
One effective strategy for promoting your brand in the US is by partnering with local businesses. Teaming up with a local company can significantly enhance your marketing efforts. It boosts your visibility, helps you forge strong connections with local customers, and elevates your brand awareness in the community.
For example, if you’re a divorce lawyer operating in New York, consider partnering with a nearby therapist. If you run a cleaning service, a collaboration with a repair company could be beneficial. Shipping or roofing companies might find it advantageous to work with packing businesses. These kinds of partnerships can lead to more referrals and help establish your business as more trustworthy in the eyes of consumers. Trust me, US consumers value trust and authority a lot, so they would actually prefer referrals from their trusted local shops. Leverage that!
Engage in Participatory Brand Storytelling
Haya Subhan, General Manager, First Aid at Work Course
In my experience, one effective strategy for marketing in the U.S. has been participatory brand storytelling. This approach involves engaging customers directly in the narrative of our first-aid business.
For example, we once organized a campaign where we invited clients to share their own stories of how first-aid knowledge made a difference in their lives. These real-life testimonials were then featured across our social media platforms and marketing materials. This humanized our brand and fostered a community around our services. People connected with these stories, seeing the practical impact of first-aid skills, which in turn sparked more interest in our training programs.
Develop a Content Marketing Strategy
Mark Damsgaard, Founder, Global Residence Index
Develop valuable and relevant content that addresses the needs and interests of your target audience. Content marketing, including blog posts, videos, and infographics, can position your business as an authority in your industry.
Despite the ease of getting quick information through social media pages, many customers still crave comprehensive guides to answer their questions. You can publish comprehensive articles that address specific challenges or provide in-depth insights into relevant topics. The goal is to offer valuable information that positions your business as a reliable source of expertise.
Focus on Local SEO
Mark Buskuhl, Founder and CEO, Ninebird Properties
Local SEO is super important for marketing and promoting businesses in the US, especially for small businesses targeting a specific area. It’s all about optimizing your website and online presence to rank higher in search results when people are looking for products or services nearby.
You can do this by creating content that speaks to your local audience, getting backlinks from local websites, and making sure your business information is consistent across all online listings. By focusing on local SEO, you’ll get more visibility to potential customers in your target location, which means more website traffic and conversions.
Highlight Customer Reviews and Testimonials
Bradley Fry, Owner, PinProsPlus
One of the most effective marketing practices for businesses in the US is to prioritize customer reviews and testimonials.
Positive reviews and testimonials act as social proof and can greatly influence a potential customer’s decision-making process. Encourage satisfied customers to leave feedback on review platforms like Google My Business, Yelp, or your website. Displaying these testimonials prominently can help build trust, credibility, and encourage new customers to choose your business over competitors.
Maintain Consistent Branding
Paul Eidner, COO, CarnoSport®
I think the best practice for marketing and promoting a business in the US is to have a consistent brand.
I’ve had my own business for 10 years, and it’s been really important for me to make sure that everything I do is part of a larger branding strategy. That means having a consistent logo and color palette across all of my materials so that people can recognize me when they see me or hear about me.
It also means making sure that my website is easy to navigate because I want people to be able to find what they’re looking for quickly and easily, so they don’t get frustrated with my site and leave.
And finally, it means making sure that every piece of content I publish is on-brand—so if someone sees an article from me online (or even hears about me from someone else), they’ll know whether or not it’s worth their time!
It might seem like all this branding stuff is just about aesthetics, but in fact, it has made a big difference in how much money I’ve been able to make—and how many customers I’ve been able to retain over time.
Encourage User-Generated Content
Gillian Perkins, CEO, Startup Society
In my experience, leveraging user-generated content stands as a unique and effective strategy for marketing in the U.S.
My recommendation is to encourage customers to create and share content about their experiences with the business. This approach builds authenticity, trust, and engages a wider audience through genuine endorsements.
Additionally, implementing interactive and personalized content drives engagement, fostering a loyal customer base. Embracing user-generated content as a marketing strategy in the U.S. cultivates an organic and compelling brand presence, enhancing business visibility and growth.
Last Updated on by meharjolly
