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Winter is around the corner. Which outfit is the best you can get besides those from Canada Goose outlets? The company has a wide range of winter jackets, gloves, scarves, etc., and you will surely love them.
Canada Goose Outlet
The Canada Goose outlet is located in London, Paris, Hong Kong, New Jersey, New York, Toronto, Vancouver, etc. It was founded in 1957 by a Polish-Jewish immigrant named Sam Tick.
It was initially called Metro Sportswear Ltd. and was run in a small warehouse. The company made raincoats, woolen vests, suits, and other outerwear. They started creating jackets in the early 1970s.
The company’s main focus was to manufacture coats and parkas for the police department, the Ontario Provincial Police, and municipal workers.
By the 1980s, it expanded and began its production under the brand name “Snow Goose.” When they found that the name was already in use in Europe, they changed it to Canada Goose and grew as a prestigious brand name.
Canada Goose Outlet – 5 Fun Facts
Let us look into some of their interesting facts.
1. The Logo
An interesting fact about the Canada Goose outlet is its logo. The logo is widely popular and, in itself, is a brand. The circular logo, which is red, white, and blue, denotes a reverse image of the North Pole.
This logo can be seen on the upper arm of the manufactured product. It is believed that this logo “makes people feel like they belong to a club.”
It has names like “Swiss watch of apparel” and “Land Rover of outerwear.” The monochrome variant of the logo is found in their Black Label Collection too.
While setting up the logo, the company did not use it in too many places or license it to other manufacturers.
The coat’s logo signifies the idea that: “these clothes will keep you warm even at the coldest place on the Earth.”
They used white to represent the ocean and blue for the islands to communicate the idea that the area is completely covered in snow. This reversal was very useful as it gave the idea of “frozen.”
The red lines around the logo represent longitude and latitude, making it look more like a traditional Arctic Map.
Also, maple leaves are on either side of the logo, meaning Canada’s symbolic representation. This is one of the main reasons shoppers are attracted to the Canada Goose outlet worldwide.
2. Usage in Popular Culture
The products of Canada Goose were widely used in popular culture, especially in Hollywood, onscreen and off-screen.
Even before celebrities were chosen to flaunt during photo shoots and other activities, Canada Goose was used by the film industry in the sets and locations for more than 25 years.
Even before that, researchers, explorers, and even climbers of Mount Everest used the Canada Goose jackets to operate in the coldest places.
We also see the company sponsoring the biggest film festivals globally: the Sundance and the Toronto International Film Festival. Also, the film industry has a great connection with the company as they provide everything they need for shooting purposes.
A drawback of the brand’s collaboration with the industry is its initiatives to support independent film. They have initiated many investments in the industry, like sponsoring awards, supporting emerging talents during festivals, and even those who have decided to take a major break in the industry.
The company also said that the industry staff was very supportive when asked to work, irrespective of the project or the star.
They also believe it to be their responsibility to support independent works, as they believe great works should be supported regardless.
3. Corporate Responsibility
Canada Goose has been an active participant in various humanitarian activities worldwide through the Canada Goose outlet.
The brand is involved in many environmental and social activities like Conservation Alliance and Polar Bears International(PBI).
In solidarity with PBI, the brand created products like an aviator hat, Expedition Parka, Chilliwack Bomber, etc. And 50% of the product’s profit is used to preserve the habitat of polar bears worldwide.
They also run a resource program to provide fabrics, buttons, and zippers to local sewers free of charge.
In 2019, they launched a new collection called Project Atigi, which had traditional parkas designed by designers from communities in Nunavut, Quebec, Newfoundland and Labrador, and Northwest territories.
They have been doing many initiatives to support local manufacturers. In 2020, the second edition of Project Atigi was launched, creating 90 parkas by 18 Inuit designers. The profit of these sales would directly go to these Inuit communities.
4. Response Against the Counterfeiting of Products
Due to its wide popularity, the brand is being counterfeited and sold in many fake Canada Goose outlet stores. To tackle this, the company has been reminding customers occasionally how to recognize a fake one. Primarily, the price is an important thing.
Canada Goose does not often offer a discount sale, so if you find one for a low price, you should double-check. Original Canada Goose outfits are made in Canada and sold at around 800 Canadian dollars in Canada Goose outlets.
However, fake products are usually made in Asia and can be bought for about 200-300 Canadian dollars, which is way too cheap.
So if you get a cheap one, make sure whether the company is running a discount sale. Also, the fur made originally makes you warm, and if it does not, it is pretty much sure that you are wearing a fake.
The logo in a fake one would be sewn poorly, while it takes so much detailing in the original one.
The company has taken several measures to pull customers away from fake brands. They have constantly been reminding them about the fake things you could find in counterfeit products, and they have even begun to sew hologram trademarks on their products to show authenticity.
Customers should also ensure that their products are only sold through authorized retailers or the company’s stores, specifically named Canada Goose outlets.
Some famous Canada Goose outlets are found in London, Toronto, Vancouver, Hong Kong, and many other high-end cities.
5. Contribution to Lessen Environmental Impact
The brand was subjected to many protests worldwide due to its usage of the fur of the coyote in its products.
Although the company manufactures many other products without disrupting the environmental balance, it has been accused of the Unethical treatment of animals. Even people wearing its products were dragged into this controversy.
One Canadian politician, later Prime Minister Justin Trudeau, and his family were criticized for wearing Canada Goose jackets during a function.
Also, earlier, an anti-fur activist destroyed thousands of dollars worth of merchandise in a Canada Goose Outlet by smearing petroleum gel onto them. With all these events, Canada Goose faced many challenges in the market.
Since then, the company has been taking initiatives to bring back its name through environmentally friendly activities.
By 2025, the company plans to have net-zero greenhouse emissions and eradicate the usage of plastics in all the Canada Goose outlets.
Also, all Canada Goose outlets have 100% RDS certification. This is a major step for the brand, which customers look into.
A recent add-on to the Canada Goose outlet is the Cold Room set up in 5 stores. As the name suggests, it is a small room with ice sculptures around and at 27⁰ Fahrenheit.
Here, the customers could try out the jackets and experience how warm they would be wearing a Canada Goose outfit.
There is a long line of customers outside these Canada Goose outlets. Some want to try out the arctic temperature, while others want to test the product before their purchase.
The president and CEO of Canada Goose, Dani Riess, said that the company is an initiative that looks into the needs of the customers and wants to build a business that is always good for the team and the environment.
He says that he is aware that even though they have done many things for the past 60 years, the customers are looking forward to many things in the future, and he is obliged to do it.
Also, he mentions that the price of Canada Goose outfits makes them luxurious, which creates the impression that the salesperson in the Canada Goose outlet is cold and frowns at those who do not seem interested in buying the product.
However, Cold Rooms’ new initiative, which gives customers an experience of Arctic weather regardless of whether they buy the product, makes the company more welcoming and customer-friendly in the market.
We have come to the end of the article. I hope you are thinking of getting yourself a jacket from Canada Goose outlets to keep you warm through winter.
Last Updated on by Apeksha Soni, B.Tech
