A close-up of a mic and two women talking over it. A close-up of a mic and two women talking over it.

Industry Insights: Unveiling the Business Classification of Podcasts

Podcasts are becoming popular every day. They are in the society years. But recently podcasts have gained more popularity. But what business category is a podcast?

They have also entered the business world. They started with the media and entertainment category. There is a podcast for everything. They have all types of content. They include pop culture and daily news.

Entrepreneurs also build their business’s personalities through business podcasts. There are entrepreneurship podcasts. What business category is a podcast? Let us understand the details!

1. Introduction to Podcast

Photo by Austin Distel on Unsplash

It is digital media1. It is like online broadcasting. One can also call it digital streaming. A series of podcasts is set under seasons. They have a key topic as their backbone.

People stream the podcast on the Internet. You can also download Google podcasts and Apple podcasts. Podcasts are published for pleasure. People also listen to it for education.

There are many categories of a podcast. People listen to podcasts for infinite reasons. It is also a marketing tool. But what is the main role of a podcast? Let’s understand!

2. Motive of a Podcast

Podcasts have a content structure. They have audio content. Podcasts have a variety of motives to serve. Many podcasts are produced for pleasure. They are in the entertainment industry. They also have a role in news and journalism.

These days very few people read newspapers. Yet, they listen to podcasts for daily events and updates. Podcasts are devotees to entrepreneurship. They are in the business world. They offer strategies and tips.

Yet there is another category of podcast. This is personality development! These podcasts offer tips on self-advancement. Podcasts offer spiritual insights. People listen to them for wellness, mental health, meditation, and mindfulness.

Other podcasts depend on knowledge. They have educational content2. They offer instructions on training for different content. These podcasts are on coding, history, geography, and true crime podcasts.

Podcasts are available for language learning. But do different categories mean different audiences? What are the sets of audiences? Let’s see!

3. Podcast Audience

The most important part of the podcast is the audience. Podcasts have an audience of a wide range. They depend on various platforms. But, podcasts generally have a general demographic. The audience has no limits.

There can be international or national audiences. For example, a parenting podcast is ideal for mothers. But it is not for other audiences. A gaming podcast is perfect for gamers. But a gaming podcast is useless in the business world.

So, a podcast has different formats. The formats of podcasts also determine their listeners. There are podcasts for talk shows and interviews. These podcasts are popular for their long conversations.

People who love celebrities or leaders choose these podcasts. Other podcast formats include solo hosts. Here hosts talk straight to their audiences. These podcasts are effective. They have a big range of audience.

4. What Business Category Is a Podcast

So by keeping all this in mind, let’s focus on what’s more important. Under what business category falls a podcast? The truth is there is no single category. There are many categories. They depend on purpose and content.

There is a podcast category for entertainment and media. This category is ideal for pop culture and entertainment. It also has music and shows. These podcasts are narrative. The narrator tells exciting stories. These stories hold the attention of audiences.

Another well-known category of podcasts is journalism3. This category includes daily news, current affairs, and journalism. News organizations and journalists often produce these podcast genres. They offer a deep analysis of news and issues.

Yet there is another well-known category of podcast. This category is the educational category and business category. These podcasts have topics of personal development and language. These also include strategies, entrepreneurship, and business.

They are ideal for people to develop their personal lives. People who want to raise their professional standards also listen to them. Another popular podcast category is advertising and marketing.

The main aim of this podcast is to promote business. Companies use podcasts. They help to offer products and services to a particular community.

5. How Does the Podcast Category Help to Make Money

A view of a podcast shoot in a room.
Image by Austin Distel from Unsplash/ copyright2019

But how does a podcast help to earn revenue? There are many benefits in the podcast industry. Making money is one of them. Having a large audience plays a key role in income. A podcast belongs to a certain category of engaging content. It is the solution to success.

It takes a lot of determination and resources for podcast production. Editing wastes half the time. That’s why monetizing podcast content is necessary. Sponsorship is a common way for a podcast to monetize its content.

But it is also the best method! Partnering with brands and sponsors helps in this task. They promote post content and brand services to listeners. There are many ways to do so.

The sponsors have their message in the middle of the podcast. So, they also have advertisements inside the podcast.

Listeners and audience support is yet another way to monetize podcast content. People get memberships to the podcast. Then they become an inclusive part. They also contribute money to podcasters.

Individual podcasters use these methods. That’s because they do have sponsors for a backup. Finally, some podcasts have access to larger companies. They have big networks.

These networks help in partnerships and collaborations. They encourage promotion and sponsorship. Such podcasts can make a more professional future. So, they have a larger audience. Also, they make more money.

6. How to Label a Podcast into a Category

Getting productive in the podcast industry is difficult. Labeling your podcast into a category is necessary. Especially if you are a content creator. A category decides your audience.

Categories also help to divide podcasts. They recommend your podcast on different platforms. You can’t finish your category as a guess. There are many factors you should keep in mind.

They are targeted audience and content. There are two types of categories. They are primary and secondary. You need to decide on these categories.

Photo by ConvertKit on Unsplash

They should stage your podcast content in the best way. Here are the best ways to categorize your podcast. Let’s get started!

6.01 Decide a Primary Podcast Category

The first step is to choose the primary category. It depicts the theme of the podcast.  The theme represents podcasts in the finest way. It determines the podcast’s format. The category also decides the podcast’s template.

Thus, it has the main impact on a target audience. There are many examples of podcast categories that are primary. Some primary podcast category includes politics and news. Others include tradition, culture, comedy, and business.

6.02 Decide the Leading Theme of Your Podcast

The second step of categorizing podcasts is the main topic. Deciding the main topic helps to focus on the audience. You do not have an audience? Now you can find one!!

There are many popular topics for the podcasts. Some of these include education, entertainment, exercise, wellness, and health. While others have sports, events, technology, innovation, and discovery.

It helps you to decide the right podcast’s name. The name should match the content. They should also match the topic, subject, theme, story, and audience.

6.03 Examine Categories of the Podcast Available on Right Platform

There are different platforms for podcasts. You can choose these platforms to produce it. You can release a podcast on them. But, platforms are not uniform.

Different platforms have different considerations. Discrete platforms offer different categories. Make sure you get a platform with an ideal category.

If you choose a podcast with an unideal category, it is not successful. You might not get the audience you deserve.

You can release podcasts on many platforms. Yet, every forum would handle the podcast.

6.04 What If Your Podcast Belongs to Myriad Categories

It is also possible that your podcast belongs to many categories. What if your podcast belongs to entertainment and education? So, decide on a secondary category for yourself.

It helps to detect potential listeners. They search for a particular topic. So, they spot your podcast. Let’s say your primary category is culture and society.

Then what can be your secondary categories? Under such cases philosophy and journals are ideal. This is how you divide your podcast into many categories.

6.05 Be as Precise as Possible

You cannot guess the podcast category. It is necessary to be discrete with the podcast category. It helps to stand out. People want to hear a particular podcast theme. They will get back to you!

Podcasts can get lost if you guess the categories. For instance, your podcast belongs to the entertainment category. Then you can choose TV shows and music as a secondary category.

7. Key Note

Segmenting podcasts into a category is a fact. But it has an important role. Especially, if you want the right audience.

Choosing a category involves picking out a theme. It means being specific. Also, get a secondary category. Business categories help in branding, marketing, and optimization. They help in the best user exercise. They improve search ranking, visibility, and audience. It’s interesting! Isn’t it? These steps help determine the podcast category. You can have more than one. It reaches high views.

  1. Bateman, John A. “What are digital media?.” Discourse, Context & Media 41 (2021): 100502. ↩︎
  2. Krämer, Bernd J., and Peng Han. “Educational content creation and sharing in a technology-rich environment.” International journal on Advances in Software 2.2 (2009). ↩︎
  3. Allan, Stuart. Journalism. McGraw-Hill Education (UK), 2005. ↩︎

Last Updated on by Sanjana


  • Mehakjot Kaur

    I am a copywriter and content writer with a passion for telling stories via posts, news, articles, blogs, business content, etc that grab readers attention and make them to take action. For the past 2 years, I have been working with creativity and hardwork to create content that not only looks great but also drives conversions.

Leave a Reply

Your email address will not be published. Required fields are marked *