What Is Mobile Advertising? What Is Mobile Advertising?

What Is Mobile Advertising? Definition, Model and Tips

Smartphones are everywhere in the modern era and have changed how businesses talk to their customers. Have you ever wondered why you see advertisements on your phone that seem ‘scooped up’ just for you? Stay tuned to this article to find out!

Mobile advertising is a cost-effective way to reach the audience on their phones, where they spend a lot of screen time. Whether you are an experienced marketer or just started a business, knowing how mobile ads work is very important in today’s competitive world.

In this article, we will explain mobile advertising step by step. We will also discuss how it works and provide tips for making this type of marketing work well.

What is Mobile Advertising?
Image by Gerd Altmann/Pixabay/Copyright 2016

1. What is Mobile Advertising?

One of the easiest, budget-friendly, and most popular method of marketing today is via. Mobile – an irreplaceable part of every individual. As of 2023, there are almost 7 billion cellphone users!

Mobile advertising is when commercials show up on your web using screens. It is one of those pop-up ads you see when you use apps or browse the web on your devices.

However, all such displays are not random; they appear on your device to tell you about their brand and offer special deals to attract attention with their reliability.

These ads come in different forms, as you might get text messages with deals, and you can see advertisements on websites you visit on your phone or spot them while playing games on your devices. These ads are made to keep you interested in what companies are offering.

Imagine you are a company selling brisk gadgets and want people to know about your latest brand and products. Mobile advertising helps you reach people through their phones and tablets. You can reach a greater audience without doing door-to-door physical labour and needing advertisements.

In 2022, the market size of mobile advertising was $17.6 billion, which is estimated to increase manifold by 2030.

2. How Do Mobile Ads Work?

Image by Malte/Unsplash
Image by Malte/Unsplash

Mobile ads are a part of digital marketing that reaches people through screen devices. In this section of the article, we will discuss how mobile ads work, the strategies behind them, and what makes them effective and attractive.

2.1. Targeted Ads

These ads start with the idea of a target audience. Instead of showing ads randomly to many people, mobile ads are made for specific groups of people based on their location, what they like, and what they do on their phones.

To do this, they use data about users, such as their location, websites they visit, and apps they use. This data helps show ads that are interesting to each person, making them more likely to look at them.

2.2. Ads ‘That Scoop’ Your Attention

One thing that makes mobile advertisements different is they have to be short and catchy. Advertisers know that people using phones don’t have much time, so they make displays that get your attention in just a few seconds.

These ads might be fun videos, cool pictures, or short messages that tell you to do something. The goal is to make you stop and look at it.

2.3. User Friendly Experience

To ensure that using an app or website on your phone is easy, ads are placed in places that make sense. They are designed to look like they belong there and have a relationship with that website or app, so they do not feel out of place and irritating.

When you tap these ads, they take you to a specific page where you can learn more or buy something. This way, it feels like a smooth transition from the ad to what you want to do.

In short, mobile advertisements show ads to certain groups of people, making them catch and fitting them seamlessly into the phone experience. This makes it more likely that people will look at the ads and take action.

3. Models of Mobile Advertising

People who want to display their advertisements on mobile phones use different methods. These mobile advertising strategies have other costs, depending on what they want their ads to achieve, how long they will run, and how they want to connect with people.

Today, almost 53% of paid search clicks come from smartphones. Therefore, it important for those who want to show ads to consider their costs when planning their budgets.

3.1. Pay Per Click (PPC)

What is PPC? - Pay-Per-Click Explained!

Paying per click is a common method for advertising on mobile phones. In this method, businesses pay a fee every time someone taps on their ad or the link to their website, even if the click does not result in a sale.

PPC helps you understand if people are interested in your ad, but it is important to be careful with your spending because it can add up quickly, especially if many people click.

3.2. Cost Per View (CPV)

Cost per view differs from PPC because people pay for a set number of times their ad is seen. Each time the ad appears on a mobile app or website, it counts as one view.

CPV is good if you want more people to become aware of your brand, but it might require a larger budget because you pay for how often the ad is displayed, not how people interact with it.

3.3. Cost Per Install (CPI)

Paying for mobile app downloads is an amazing way for app creators and businesses to attract more users. In this way, advertisers pay for each successful download.

Sometimes, they offer rewards or points to encourage people to download. The cost-per-install approach ensures that advertisers only pay when people download the applications, making it a cost-effective way to attract new app users.

3.4. Cost Per Action (CPA)

Paying for each action forces specific things people do in an app or website. Advertisers are changed every time someone performs a particular action, like signing up for an offer, getting content, or purchasing.

CPA is a great way for businesses that want people to do something specific. To make it work well, you need to monitor it and make changes as required closely.

So, choose the mobile advertising method that matches your goals and budget. Consider what you need or want to reach when deciding the best way to advertise on mobile phones.

4. How Do Mobile Ads Find Their Target Audience?

How To Find Your Perfect Target Audience! VERY IMPORTANT!

Mobile advertising is like messages that appear on mobile devices. They are good at reaching certain groups. They are different from television, banner, or newspaper ads because they can find the right people very well.

4.1. Ads for Different Devices

Mobile ads start by examining the kind of mobile device someone has. Advertisers can show their mobile ads to people with specific mobile phone types, like iPhones or Samsung. They consider things like the mobile phone’s model size and brand.

This helps ensure people see mobile ads that work well on their devices. It improves the experience and makes people more likely to view mobile ads.

4.2. Ads for Different Phone Systems

Another way they target people is by examining the operating system of their mobile phones. Mobile phones can use iOS or Android, for example.

Advertisers can make their mobile ads special for each type of system. Apps on the mobile phone can be different. So, the mobile ads need to be different, too.

4.3. Ads by Location

Mobile phones have a GPS, which is like a map. This GPS helps advertisers show mobile ads to people based on their current location.

For example, if you look for a coffee shop near you, you might see mobile ads for coffee places nearby. This way, businesses can tell people about their products when they are closed, which helps them sell more.

4.4. Ads at the Right Time

Timing is very important in mobile advertising. Some mobile ads are shown at specific times, like in the evening or the afternoon or the morning and night.

For example, you might see mobile ads for movies in the evening or mobiles for energy drinks in the afternoon because these mobile ads are shown when they are most likely to be useful to you.

4.5. Ads Based on What You Like

Some mobile ads are made just for you based on your online activity. We all know that social media platforms do this very well.

They look at things you like, groups you join, and companies you follow, and then they show you mobile ads that match your interests. This makes the mobile ads more interesting for you.

4.6. Ads for Different People

Advertisers often group people based on how old they are. They also look at many things related to people’s lives, such as whether they are male or female and how much money they have.

Then, they make mobile ads just for those groups, so let’s take an example of it: a makeup company might show mobile ads for new makeup to women aged 25 to 35.

4.7. Ads for Different Phone Companies

Different phone companies have other customers who like various types of things. Advertisers can make their mobile ads fit those who use a certain phone company. They know that something is more interesting to one group than another.

Mobile advertising has changed the way companies communicate with customers. Companies use different mobile advertising strategies to ensure that their messages reach the right people at the right time and on the right mobile phones.

This makes people pay more attention to mobile ads and helps companies to make more money. Mobile advertising is a powerful way to reach customers and make business successful.

5. Types of Mobile Advertising

Image by Firmbee/Unsplash
Image by Firmbee/Unsplash

To get their mobile ads on your phone, companies compete by saying how much money they will spend, who they want to show the Mobile ads to, where they want the mobile ads to show up, and what they want you to do when you see their mobile advertising campaign. This competition also decides how often and where the mobile ads will appear.

To see if your mobile ad is doing well and meets your goals, you can look at some important metrics or KPIs. Depending on what you want your mobile ads to do, there are different ways to show them to people

5.1. Push Notifications

These are like gentle reminders on your phone. They tell you about new episodes of your favourite TV shows, sales, and events even when you are not using the mobile app.

When we use our mobile devices, we can see lots of notifications from different types of apps, which are basically known as notifications.

5.2. Image Text and Banner Ads

These mobile ads appear at the top or bottom of a page or inside a mobile app. You can click on them to go to the company’s website or the specific place they want you to see.

5.3. Click to Download

This mobile ad type takes you to a store where you can download or buy something like an app. These mobile ads are for certain mobile phones or operating systems.

5.4. Click to Call

You can start a phone call directly with the company by clicking these mobile ads. Sometimes, they even put the company’s phone number in your call feature.

5.5. Interstitial Ads

What are Interstitial Ads? | Best Practices, Tips and Benefits

These ads are different because they suddenly appear and take up your whole screen, especially when switching between parts of an app or website.

They want your full attention, and you usually have to do something like clicking a skip button before you can return to what you were doing. They are more noticeable and can interrupt your experience compared to native ads.

5.6. Video Ads

This is one of the best and a new type of mobile advertising. In this type of advertising, companies advertise with a famous influencer who tells you about the company and the product’s benefits.

5.7. QR Codes

QR codes are like black-and-white squares that you can scan with your phone’s camera or a special app. They take you to a specific company website. Many apps generate money from mobile advertising, which is also known as mobile advertising revenue.

5.8. SMS Marketing

You can use this method to send text messages promoting products and services through mobile advertising. You can also include links to your website or special deals in these messages.

5.9. Native Ads

These ads are special because they look like the stuff you are already checking out. They don’t shout that I am an advertisement. They copy the way the website or app looks.

They want to be sneaky and not bother you too much. Also, they fit right in with what you are reading or watching.

6. Tips for Mobile Advertising

Image by Firmbee/Unsplash
Image by Firmbee/Unsplash

For mobile advertising, you need a good advertising plan. Here are some tips for doing mobile advertising right.

6.1. Know Who You are Talking To

Before you start, you need to know who will see your ads. This means finding out things like their age, what they like, and what they do. You do this by looking at information about them. Knowing your audience helps you make ads that they like so they want to learn more.

6.2. Make Ads that Work on Phones

When people use their phones, they want everything to look good and work fast. So your ads and the pages they go to need to work well on phones. Also, this is known as mobile-friendly, and if your advertisement does not work on phones, then people will not stay, and that’s not good for you.

6.3. Choose the Right Kind of Ads

Also, there are many phone ads, including banner ads, video ads, and more. Some work better for certain things. For example, video ads are very good if you want to tell a story. But if you want your ads to look like they belong where they show up, that’s called native ads. So you pick the kind that fits your needs.

6.4. Find the Right Customers

Phones can tell us where people are. Also, they know what people like and what they do, so you can use this information to show your ads to the right people.

For example, if you have a coffee shop, you can show your ads to people who are close by and like coffee. This is called precision targeting, and it helps you spend your money wisely.

6.5. Keep Checking and Making Ads Better

You cannot just put up ads and forget about them. You need to keep watching to see if they work.

Look at how many people click on your ads and what they do after. You can also try different things to see what works best. This way, your ads will improve over time, and you won’t waste your money.

Final Points

Many people use mobile phones today, and businesses use mobile advertising to reach these people. They use different plans like PPC, CPV, CPI, and CPA to ensure the right messages go to the right people based on where they are and what they like.

Mobile ads can be messages or videos on your phone. They have different types, like notifications and QR codes.

To do mobile advertising well, businesses need to know who they are talking to, choose the right ads, and Keep checking to improve things. Also, they tried to tell you about different things like sales or new apps. This helps them to compete with others in the mobile marketing world.


Q1. Why is Mobile Advertising a Big Deal?

Mobile advertising is important because many people use phones today. It is not that expensive, and it helps businesses talk to the right people.

Q2. What are the Different Ways to Do Mobile Advertising?

There are many ways to do mobile advertising, such as paying for clicks, app downloads, or actions. Each way has its good sides and costs.

Q3. How did Mobile Advertising Change Marketing?

Mobile advertising has changed how businesses talk to people. It is a strong way to reach many people and make businesses successful in the mobile age.

Last Updated on by Tahsina Javed


  • Piyush Sharma

    Hello my name is Piyush Sharma and I am an MJMC student and also I am an actor, dancer, writer, graphic designer, video editor and and creative artist

  • Tahsina Javed

    Tahsina is a graduate and freelance content writer and editor. She has a penchant for crafting compelling content. An avid reader, Tahsina deeply appreciates the nuances of the English language and will leave no stone unturned when it comes to rectifying grammatical errors. She has previous experiences in content writing and editing, which has furnished her with various SEO techniques and plagiarism-free writing abilities, and is looking forward to putting her skills to good use.


    • Bachelor of Arts (B.A)
    • Honours in Sociology


    • Add-on Course in HTML and Web Design
    • Certified 'C2 Proficient' on the EF Standard English Test

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