Creating a podcast is one of the best ways to be creative as well as exciting to introduce and expand your brand. It is also effective to gain a new audience and new customers. But it is significantly difficult to produce a podcast when you do not have an audience. We are ready to help you start a podcast without an audience. It can be a bit overwhelming.
However, if you follow this comprehensive guide to create a podcast without an audience then in no time you will be a podcast expert from a podcast beginner. Let us understand some fundamentals about a podcast before moving on to the instructions on how to start a podcast with no audience.
1. What Is a Podcast?
A streaming audio program or broadcast that can be subscribed to, accessed, and downloaded online is known as a podcast. A podcast can have new seasons and episodes to complete the story. However, some podcasts have predetermined episodes as well as seasons that are released within a certain period, for example, every 2 months in a year.
2. Why Should You Start a Podcast
Starting a podcast has several benefits. The world of podcasts does not end without an audience. Do not worry if this is your first podcast ever! Here are the benefits of starting a new podcast:
2.1 Create and Reach a New Audience
When you look around you, you will realize that everyone has different methods to learn. Some people can learn through hearing lectures. Other people need practical representation such as videos to learn. Some people love learning through a book. But you only attract an audience that is interested in reading if you produce written content such as blogs or articles. But podcasting is similar to any other marketing strategy.
You can form a whole new audience and connect with them. Build a deeper connection with them. Your podcast audience and listeners would love to hear you even if you do not have podcasting advertisements or social media advertisements. It is fascinating how you can turn non-lovers of podcasts into podcast lovers. This is only possible by producing high-quality and interesting content.
2.2 Long-Lasting Content
It becomes difficult or overwhelming for viewers to watch a video for a long time. But what if you produce a longer podcast? What if you have more than 1 episode to create? Voila! The podcast is one of the best options for you to create long-lasting content. You can start storytelling and break it into parts of episodes and seasons. You can also end one episode in mystery. This way the audience will get back to you to listen to what’s next. In addition, you would have long-lasting and long-term content.
2.3 Generate Income
Generating side cash is one of the additional advantages of producing a podcast. Some best-known podcasters have their main source of income through podcasts, so they do not need anything else to do. You can make significant revenue through episodes of your podcast. If your podcast becomes popular enough then you can earn even more through series and episodes. Do not launch a podcast with an idea to make immediate revenue and a significant profit. You can develop a loyal following and audience with uniqueness as well as imagination, generating side income no matter what.
2.4 Develop a Different Set of Skills
Even though some people say podcasting is easy, it can be difficult for others. It takes some time to be successful at podcasting. In addition, it takes a few skills that a learner might have to learn or improve to get a successful podcast. Therefore, it increases the skills of a person while podcasting. You can learn hard and soft skills through producing a podcast.
2.5 More Materials to Share
The knowledge you share in one episode is not limited. You can share a lot more topics as well as materials in one episode. People who read blogs do not remember every line. They just focus on key points. Maybe this is what you need to do in your podcast too. Cover major topics and major points. This way you can have the audience’s attention more effectively. What more can you do? Share some personal matters of your life in your podcast. You can start an episode telling your audience why you started the podcast. You can also show your personality more interestingly.
2.6 Turn Your Free Time into Productivity
Podcasting can be the best option for you if you want to utilize your free time. In addition, you can also start to produce podcasts as a part of your career. It becomes more entertaining when you involve your friends as well as family in the podcast. There is no need for videos or high-quality and high-cost types of equipment to produce a podcast. You can record podcasts anytime o anywhere. You do not have to give up your quality time like travelling, etc to record a podcast. Also, no need to set up professionally. Just do it whenever you are free, once in a while!
2.7 Podcasts Help Listeners
Many people get satisfaction by helping others. A podcast does somewhat of the same task. When you speak about a certain topic, skill, or challenge then your listeners look up to you. Your podcast can be either educational or entertaining for them. You engage listeners in your topics, allowing them to learn more.
3. Is It Necessary to Start a Podcast with an Audience
Yes! There is no need for an existing audience to start a podcast. Many podcasts were launched when they had no listeners in the beginning. You would also need a marketing strategy to launch a podcast. If you want a successful podcast career then you need to have follow-up episodes for them.
You need to promote your podcast to your potential audience and listeners, just like any other digital product. This way you can easily promote your podcast to your targeted audience. This is only possible if you have a following for your episode or an audience outside your inner circle. This results in more traffic on all your platforms including your webpage and podcast.
You decide the listeners of your podcast. Almost every single podcast subject and season already has a subscriber and audience. The question is whether the listener and audience base align with your podcast and your brand identity and brand persona. Once you are aware of your demographics you can easily know what interests the audience regarding your brand persona and podcast topic. Use social media platforms, Facebook ads, etc. advertise your podcast.
4. Everything You Need to Know Before Starting a Podcast without an Audience
Now there is yet no other reason for you to doubt yourself to start a podcast. Don’t give up your podcast dream even if there are no listeners yet.
Here is a step-by-step guide on how to start a podcast with no audience. Other successful podcasters follow these steps as well. So keep these steps and tips in your mind while you plan and brainstorm your new podcast approach.
Step 1: Decide Themes and Subjects of Your Podcast
It is best to not start producing a podcast if you do not have a follow-up of your episodes or season. If you want to be a good and successful podcaster, then the first step is the most important step for you. While keeping the first step in mind, start thinking of new and interesting ideas! Some podcasters think of topics and subjects related to their brand or company. While other podcasters think of an attractive topic and title to start.
Some examples of the topics that attract people include the most effective way to reduce weight in one week, how to make more money online, etc. Therefore, you can think of not only hundreds but also thousands of topics to start a podcast. Be imaginative as much as you can because the sky is the limit!
Step 2: Select the Appropriate Podcasting Technology
The sound quality of the equipment and technology you use will have a direct impact on the quality of your podcast. Whereas if you choose the inferior quality podcast equipment then it can result in unpleasant as well as uninspired podcasts. In addition, if you choose superior quality equipment then it would create the opposite effect which is a positive effect.
A good quality dynamic headphone and mic can be the best start. Dynamic microphones have better quality for podcasting because they are less sensitive to ambient background noise. Get a nice pair of headphones so you can hear yourself as well as ensure a good quality of sound during every episode.
You should also use podcasting applications and a full PC setup. This way you can access all the information and features you need for your podcast immediately. If you have decent podcasting software and equipment from the start then your podcasting journey will end up in success. It would make sure that your audience has a great experience and every episode is entertaining to them.
Step 3: Produce Interesting Content
Producing captivating content is the most crucial step in launching a successful podcast even without an audience. Many podcasters use innovative ideas such as:
Episodes in which the host of a podcast would welcome and interview a fascinating guest connected to the topic of podcast episodes, theme, industry, and brand specialty. Particular episodes in which the podcast host would read and respond to comments and queries of the audience. There are excellent episodes and discussion episodes in which podcasters interact and accept comments from listeners about specific topics.
Step 4: Promote Your Podcast
You will also need to promote your podcast to build your audience over time. Podcast promotion can take an extended period of time to produce an outcome. Here are a few ways to promote it successfully.
For example, you can post on your Facebook or Twitter page of marketing. You can declare the launch of your podcast idea, new, video podcast, or audio podcast. Additionally, you can also post details such as the dates of the first broadcast. If you have a consistent broadcast schedule for your future episodes and seasons then potential listeners can anticipate your broadcast when you go live and upload them.
Also, it is important to regulate and promote your podcast to your inner connections. Some of the most popular marketing moves include guest blog articles, social media marketing efforts, and others. You can also introduce the landing page of your website before or after launching your first podcast. Introduce sign-up pages for your followers who already listen to you regularly.
Another excellent way to advertise your podcast is through social media. Instagram is one of the most popular platforms these days. you can also use threads to advertise podcasts as it’s blooming these days. It encourages your new listeners to invite their friends to join your podcast. Continue your efforts in podcast advertising.
It can take a little time before you become successful and popular for the podcast. For some, it can be a week while for others it can be months. Your podcast themes as well as presenting styles will have an impact on your present podcast listeners too. It will determine whether they will return for your future episodes or not. The higher quality of a podcast is directly proportional to its value!
Step 5: Optimization of the Podcast
To host a successful podcast it is important to launch it with optimization and measurement. You can measure different questions. These questions can include: how many people listen to you regularly, how many people listen to the whole podcast, how many people drop off in the middle, etc. measure and optimize all these things for your next episode or season.
This way you can increase the quality of podcasts in the future. You can also get to know the type of material that can interest your podcast listeners. Measure all these data and elements to optimize them. Always pay attention to feedback, reviews, comments, etc. you get on your podcast, polls, posts, etc.
These things should not be ignored. So getting customer feedback in the form of listeners and audience is essential. After you gather all your feedback, do not forget to optimize them! If there is negative feedback then do not ignore them. Improve in your areas to see better results.
Step 6: Get Paid for Your Podcast
After you have started to get a little audience you should think about monetizing your podcast. There are a couple of different methods you can use after this step:
For instance, you can use your podcast as an advertising platform as well as broadcasting advertising. You will read advertising and promotional codes in the middle of the podcast ads in the episode titles the show notes this program.
Another approach to monetizing your podcast episodes is through agreements with other platforms and channels of sponsorship. Work closely with various brands to have their sponsorship to place advertisements before, during, or after the podcast episode.
You can also benefit yourself through a paid offer. You might find agreements with big platforms and podcast hosts such as Spotify. This only occurs if your podcast is popular enough. In this case, the hosting platform would pay you to provide your podcast and content.
5. Tips to Start a Podcast with No Audience
Once you have decided or shortlisted your ideas and subjects for the podcast, there are new areas to work on. Here are some tips for podcast production to get an audience.
5.1 Tell Them Your Story
People love to watch behind-the-scenes movies. Tell your audience behind the scenes of your podcast. Share your journey of being a successful podcaster. These episodes can highlight various life lessons and offer advice disclosing what you might have done instead. Even if you don’t have a lesson to acknowledge in the episode descriptions in the end personal stories help to build connection and trust for a loyal audience. You might also think of telling amusing and humorous tales about interesting guests.
Connection-making, community-building, and collaboration can be accomplished through successful podcasts and interviews. It helps you to make contact with others in your sector and area of interest. You can also cross opportunities that broaden your audience by appearing as a guest person on additional podcasts throughout the process.
5.3 Examine Appropriate Media
You can also analyze, summarise and review TV shows, videos, artwork, cover art, literature, films, poetry, or anything else in the pop culture that you think your audience can find interesting. Let them take part in your interview. Start a conversaion!!
5.4 Get Fresh Research
Sharing new research with your existing audience and new audience members and listeners can help to focus on the pulse of your sector. This will make it easier for you to establish credibility with your existing audience and more listeners as a professional podcaster who is aware of important information even if you are not a specialist in your sector.
5.5 Reuse Written Content
You can create new content with the help of your old material for a new and different platform. You should consider discussing blogs and articles that you have written or published that are related to your industry. It can become a significant topic for your next episode of the podcast. Moreover, add links to the original blog in descriptions of the podcast’s episodes or seasons. Authors are the best examples who are excellent at doing this. They produce podcast episodes by using old content from lectures, events, and their best-selling books.
5.6 Release a Schedule
Being consistent is an effective way to become a successful podcaster. You can make a schedule and stick to it. Moreover, you can release the schedule for your audience. This makes them interested in what is coming next in your podcast.
5.7 Podcast Trailer
One of the best ways your new podcast to the public is by introducing trailers. This way you can describe what your podcast is all about. This is because you cannot make a person listen to a full podcast just to see their reviews. Make and promote your podcast trailer. Make sure it is one or two minutes in duration. Audiences enjoy more in your story more if you lay the role of narrative.
The narratives you choose can be based on different topics. These topics can be related to a true crime mystery, game, fiction, etc. This develops a plot in your podcasting. The plot is successful in maintaining the interest of the audience so that they do not drop off in the middle.
5.8 Use CTAs when Broadcasting to Podcasts
Are you about to introduce a newbie to podcast format? Are you planning more attention to expanding your email list? You can utilize your own podcasting equipment and free tools to increase conversation on your platform and website. This highly depends on your goals and objectives.
You can provide step-by-step, high-quality, and free instruction material through your own podcast content. A very engaged audience for your podcast content is always available to receive it. Giving a clear call-to-action or CTA can help you to capitalize on authority. It also allows you to increase the trust that you have gained in a pre-existing audience through the online community and the wider audience of the podcast community. You can also share information about your product launch or showcase client enrollment in your own starting podcast. Be imaginative!
5.9 Pre-Podcast Planning
You cannot just think about the topic and start producing your podcast. Pre-podcast planning is the first step you have to take before starting one. For example, format and template. The format means whether you want to host your podcast fully or need a co-host. Co-hosts help you to reduce the workload significantly. Deciding on a temple means deciding the number of episodes. You can turn your podcasts into series of episodes or even seasons. The next step is promotion. Promote your podcast on several social media platforms.
5.10 Determine Your Audience
The first question you should ask yourself is about your audience. There is no use of the content, equipment, etc. if you have not identified your audience. Once you have identified your audience, you will know what to produce. Start making a podcast on what you would love to tell. Be comfortable and confident. To produce a podcast that others can enjoy, you should enjoy it yourselves.
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Yes! Now you know how to start a podcast with no audience. Make all your equipment and notes ready for a new episode of your podcast. Do not forget to pre-plan your podcast with a template and formats. Brush up your mind and dig deep for interesting ideas to please your new audience. Get ready to introduce one of the best podcasts on multiple platforms through your content creation.